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Mckinsey & Company

  • December 1, 2021
  • business logo
  • 0 Comments
  • Aiyana

A sense of motion is very important in relation to logos with mascots. The image of the marlin under doesn’t depict the fish merely mendacity still, as a substitute, it’s leaping into the air in a victorious pose. That’s what I love about this logo, using unfavorable space is so subtle.

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