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Logo #22
And secondly, this logo design for the University of the Arts Helsinki by Bond, bends, twists and distorts to reinforce the dynamic, modern feel of the type-led logo. Take it too far and also you threat alienating potential customers.
While the purple and orange lettering instantly grab your eye, there’s something that makes it really feel quick and ahead transferring. This is intentional, seeing as FedEx’s worth proposition is fast and efficient parcel delivery.
Graphicsprings
The design …

